LINCOLN
60
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LINCOLN

Lincoln Direct

Direct Mail, Print and Email Design.

Date

April 01, 2017

Category
Branding, Print
About This Project

Developed customizable direct mail for Lincoln through an exclusive partnership program with Ford Direct (Ford, Lincoln, Quicklane, etc.) Integrated high-end design and photography with direct mail to achieve the Lincoln aesthetic, while also pushing the boundries of the brands visual style. The mail was built with automated dealership, customer, vehicle, and pricing variability, while maintaining Lincoln’s strict brand and compliance standards.